Finance, Sales and Business Development for Start-Ups

Thinking about founding a Start-up, or you just did it? This workshop will give you an overview about the features and set up needed to start a company and to run it successfully. Furthermore, we will discuss how the financing of a start-up can be structured, how to get customers as well as how to set up the relevant structures for your company

Tags: Business & Start-Ups, Infrastructure

Scheduled on wednesday 14:00 in room openhub

Speaker

Ingo Stegmaier

Ingo always had a passion for business models and entrepreneurial thinking. After his studies in Germany, Korea and the UK he was working for Morgan Stanley and the UBS in Munich where he was advising private clients and small corporations. Ingo made his passion into a profession is helping founders and start-ups in building up their company, get financing and industry customers.

Description

Thinking about founding a Start-up, or you just did it? This workshop will give you an overview about the features and set up needed to start a company and to run it successfully. Furthermore, we will discuss how the financing of a start-up can be structured and what financing method can be used. Finally we discuss about sales methods, whatis used for what customer universe and how to structure it. Together we identify the idealtypical company vs. real life problems every founder is faced with. The structure of the workshop will be as follows:

  • Start-up ecosystem
  • Setting up a company: -Ideal company set up: -Team structure
  • Business Development
    • Business model
    • Processes and tasks
    • KPIs and how to measure them
    • Speed
    • Infrastructure
    • Resources
    • Employees
  • Start-up Financing
    • Friends, Fools and Family (FFF)
    • Business Angels
    • Venture Capitalists
    • Banks
    • Structured Finance
  • Sales
    • What is sales?
    • Who should do salesin a company
    • What customers to address
    • Sales Cycle
    • Measure sales success
    • Push vs Pull?